What does Vacation smell like?

Apr 19, 2026 — Soft Services newsletter

Inside everyone's favorite sunscreen scent

Soft Services Hard to describe yet instantly placeable, the world-famous Vacation ® Sunscreen Company’s signature scent (also called “VACATION”) is described as an olfactory odyssey, immersing the wearer in the full sunscreen-at-the-beach sensory experience on demand. Easier to move than a shoreline, the scent goes places the beach can’t—high-rise rooftops, plane cabins, and now your shower—thanks to “VACATION” Buffing Bar.

Developed in collaboration with ARQUISTE Parfumeur, “VACATION” by Vacation ® is a cocktail of paradisiacal reference points, evoking all the ecstasies of escapes past: Coconut Water, Coconut Milk, Bergamot, Solar Musk, Banana, Pineapple, Pool Water, Swimsuit Fabric, Sea Salt. Connoisseurs of leisure far and wide enjoy wearing the fragrance in seasonal rotation. Cait: My favorite summer perfume! I love the memories and nostalgia it evokes. Han: Smells so good, like the beach.

Definitely a go-to summer perfume. Doug: I like to dress and feel like I’m on vacation everyday. The scent helps. Rowdy: Makes me feel relaxed and in the mood for wearing linen and drinking cocktails outside with friends. Ryann: For the days when you wish your office had a swim-up bar. Or if everyone at dinner should know you spent the day lounging in a luxe bikini on a flamingo float. Danny: On my fourth bottle. Garners lots of compliments.

To enjoy the aromatic pleasures of “VACATION” by Vacation ® while receiving a gold-standard skin-sanding, pick up “VACATION” Buffing Bar. Like a true holiday, its time is limited. Indulge at your leisure. Shop Now

Tags: Community, Buffing Bar — “VACATION”