Baby got back...

— Soft Services newsletter

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OUT OF SIGHT, ALWAYS IN MIND the back appeal For a body part that naturally faces away from us, the back sure captures a lot of attention. For a body part that naturally faces away from us, the back sure captures a lot of attention. @lava_ava @jamesacai How to Lose a Guy in 10 Days Piero Percoco Maybe it’s the mystery—its subtle elegance, the way it holds (or hunches) posture, the energetic presence of the person it carries, its sensual anonymity.

It doesn’t ask for the spotlight, but is a natural-born star. Perhaps that’s why we’re drawn to adorn it—a canvas on display to the world. Rafaela Kennedy, Labo Young @bretmanrock @jesuisjeniece @ambraguiotto Unknown Jewelry. Tattoos. Slinky straps. Buff shoulders. Or simply skin—smooth or bumpy, sun-kissed, sunburned or pale, acne-prone, marked by hyperpigmentation, patched with tinea versicolor. Jewelry. Tattoos. Slinky straps. Buff shoulders.

Or simply skin—smooth or bumpy, sun-kissed, sunburned or pale, acne-prone, marked by hyperpigmentation, patched with tinea versicolor. @aldenprice It’s not just out of sight—it’s also out of reach. Somehow both local and long-distance. @navajomalik Applying treatments or lotion to your back usually involves a stretch, a twist, maybe even a little choreography. Careful! Don’t pull a muscle. It’s not just out of sight—it’s also out of reach.

Somehow both local and long-distance. Applying treatments or lotion to your back usually involves a stretch, a twist, maybe even a little choreography. Careful! Don’t pull a muscle.

@navajomalik @nonicyngor Vikki Dougan, Ralph Crane @chrissyford @lexeesmith @mkurtis @roselinelawrence Claude Nori If you’re lucky, a friend, partner, or family member is nearby to lend their hands—especially at the beach, where our mere mortal skin stands no chance against the sun’s ferocious rays.

If you’re lucky, a friend, partner, or family member is nearby to lend their hands—especially at the beach, where our mere mortal skin stands no chance against the sun’s ferocious rays. Princess Diana @soleneoj Leandro Colantoni @cultgaia Once you get home, your Soft Services assortment awaits. Once you get home, your Soft Services assortment awaits. We serve tools and treatments designed to reach, treat, and care for the skin you can’t always see—but definitely feel.

Comfort Cleanse, $32 Ultra Soothing Shower Gel Remove grime and sweat expeditiously but gently, while imparting moisture back to skin. Clearing Mist, $26 Medicated Breakout Tonic Treat body acne, decongest clogged pores, and even skin tone. Tip: To reach your entire back, slightly bend forward and reach over the opposite shoulder of the hand holding the bottle. Spritz, then switch hands/shoulders to cover the other side.

Speed Soak, $28 Skin Rehydrating Gel Replenish essential water reserves, plumping up tight, dehydrated, and dry skin with moisture. Extra comforting on overheated or sunburned skin. Store in the fridge for an extra chilling application.

Tags: Body Acne, Clogged Pores, Discoloration, Dry Skin, Keratosis Pilaris, Tinea Versicolor, Comfort Cleanse, Clearing Mist, Speed Soak