Soft Data Report—2024 Edition
— Soft Services newsletter
Soft Services’ busiest year yet.
2024 marked Soft Services’ fourth calendar year in business. Soft Data Report Below are selected data from the 2024 Soft Data Report. 2024 marked Soft Services’ fourth calendar year in business. Soft Data Report Below are selected data from the 2024 Soft Data Report. 01: As of three-ish weeks ago, Soft Services has served 100k customers since the brand launched in May 2021 (not including Sephora customers). We’re grateful for the community we’ve built so far.
02: Soft Services launched at Sephora in February. Online only at first, hitting stores in March. 03: With an established fragrance-free offering, we dove headfirst into the world of sensorial pleasures with 3 fragranced products Green Banana Buffing Bar was harvested in April. S. Durga, closed out the summer with a bang. And since launching in November, Theraplush “Hold” immediately flew off our warehouse shelves and onto nightstands nationwide.
04: Soft Services customers who chose to reuse their Locking Pumps when placing re-orders of Carea Cream and Comfort Cleanse , Fine Misters for Clearing Mist , and those who ordered refill pods of Theraplush have saved 23,269 non-recycleable components from landfills. 05: After being in development for and going back to the drawing board several times, we shook the body care space with the release of Software Update .
25% pure retinol body serum in fully-recyclable, monoplastic, airtight packaging—no biggie. 06: The top states Soft Services was shipped to are —hey there! :) 07: We worked with 136 Body Project testers. This is our in-house product testing program. Thanks to our testers, we gathered new stats on Theraplush and Carea Cream, and received genuine feedback on Theraplush “Hold” pre-launch. Apply here to be considered for future trials.
08: Soft Services has won 5 awards in the last 12 months, upping the trophy case collection to 32. 5 awards, 452 features, 150 gift guides We were featured by press 452 times, and mentioned in over 150 gift guides—thank you all for spreading the good word! 09: Our Customer Services team—primarily our superhero Marie—personally responded to resolving your questions, issues, and feedback with the utmost care.
10: Our Brooklyn HQ collectively with Cream Soda being the favorite flavor overall. If this reaches the Olipop team: we’ll sponsor your office if you sponsor ours—deal? 11: And ending the year off strong, Soft Services has 1 Times Square billboard to brag about and tell everyone willing to listen. Here’s to an even softer 2025! Shop Soft Services
Tags: Behind the Brand, Buffing Bar — Green Banana, Theraplush — “Hold”, Carea Cream, Comfort Cleanse, Clearing Mist, Theraplush — Original, Software Update