🦢 2022 Soft Data Report

Jan 1, 2023 — Soft Services newsletter

2022 marked Soft Services’ first full calendar year in business.

Soft Services Soft Services 2022 marked Soft Services’ first full calendar year in business. Below are selected data from the 2022 Soft Data Report: [01] Buffing Bar was the highest-selling product. 5 times over. From left to right: The Great Pyramid, Eiffel Tower, Empire State Building, Burj Khalifa, Buffing Bars purchased in 2022. 4 metric tons (images not to scale).

[03] Soft Services customers who chose to reuse their Locking Pumps when placing re-orders of Carea Cream and Comfort Cleanse , Fine Misters for Clearing Mist , and those who ordered refill pods of Theraplush have saved 5,567 non-recyclable components from landfills From left to right: Locking Pump, Fine Mister, and Theraplush’s airless pump components. 9/5 stars. [05] Soft Services has won 12 awards in the last 12 months, upping the collection to 20.

[06] Soap Home in shade “shell” outsold Soap Home in “blue” by double. [07] The team more than doubled in size with 11 employees. 7m views, Buffing Bar ‘for hot girls and sad men,’ with over 200k views across Tiktok and Instagram, and Theraplush as ‘hand cream that doubles as decor’ Tiktok with 1m views. ’. Here’s to an even softer 2023, Shop Soft Services

Tags: Behind the Brand, Buffing Bar — Original, Carea Cream, Comfort Cleanse, Clearing Mist, Theraplush — Original